Automotive · Sea-Doo
How Sea-Doo built an organic owned audience at scale
Sea-Doo set out to translate market leadership into social-media leadership. The client study records more than 25 million total views and 28,000 follower growth over six months.
Published 5 October 2026
Total views
Recorded across the documented six-month period.
Follower growth
Growth reported in the client study over six months.
Measurement period
Exact start and end dates were not included in the deck.
01 · CHALLENGE
The starting point
Sea-Doo's stated goal was to turn its market leadership into social-media leadership. The brand needed an owned social asset that could attract a meaningful audience rather than depend only on isolated campaign exposure.
02 · APPROACH
What Xander changed
The documented direction was to build an organic owned asset and increase owned followers. Xander developed content around the product and questions relevant to prospective buyers, creating a repeatable presence that audiences could discover and follow.
03 · OUTCOME
What happened
The six-month period recorded more than 25 million total views and 28,000 follower growth. Individual examples shown in the client deck ranged from 180,700 to 2.3 million views.
MEASUREMENT NOTE
How these results were measured
Figures are transcribed from the client-provided Study Case deck created on 21 September 2026. The deck labels the result as growth in six months and presents total views, follower growth, and example post views. It does not disclose exact start and end dates, platform-level definitions, paid support, spend, or an attribution study. The figures should therefore be read as documented account outcomes for that period, not a guarantee of future results.